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A web site is place where a webmaster must figure out how to juggle
webpages without losing the message being sent to the public.
On one hand, all the pages of the site should present a reasonable
consistency. There should never be the slightest doubt in the viewer's mind
about where the page is located.
On the other hand, every webpage stands by itself, an individual work of
art cast in electrons and pixels, fonts and images. They need to be
custom-crafted to communicate their multi-faceted messages to viewers.
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